Callaway Golf
Understanding corporate sports from a billion dollar retail company
Having worked in-house at Callaway for half a decade, the exposure of a billion dollar sports juggernaut was integral in understanding the inner workings of corporate objectives, time pressures and the resolution of pain points that can determine whether a campaign, document or promotion meets its success criteria.
The Legacy project was a unique opportunity to bring a range of ultra premium clubs to an elite audience. Maintaining strict brand boundaries while creating a gamut of material for the local market offered a clear role in upholding the parent brand whilst ensuring the overarching messaging, guidelines and ethos remained on point during the creation of new material assets for Australia & South East Asia.
Working within the walls of this historic company left its lasting mark across Lucky One's portfolio. The golf industry is a niche world to design within, but our love for the game helped us to bring many aspect of the company's product range to life.
